IAB – Online advertising slowed in 2023 but still up 3.7% in Australia

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The Australian online advertising market grew 3.7% to $14.7 billion in 2023, according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia.

This was a slowdown from 9.1% reported in 2022 but was a positive in a tough year for advertising, with stronger growth in the second half.

General display grew 3.9% to $5.7 billion, search and directories 6.1% to $6.6 billion.

Classified listings dropped 2.6% to $2.4 billion impacted by slower property and job market activity.

“Advertisers continue to invest in a range of digital advertising opportunities to support…