Hong Kong hones in on Middle East, Indonesia to attract family offices as city steps up efforts, InvestHK says

The Middle East and Indonesia are the next targets for Hong Kong to attract family offices, but more needs to be done to bolster the city’s status as a global family office hub, according to an executive at InvestHK, the agency in charge of attracting foreign investment.

China is undoubtedly Hong Kong’s biggest family office market, but the city has to adopt an international outlook, said Jason Fong, global head of family office at InvestHK.

There are many opportunities in Indonesia, he said, citing his recent trip to the Southeast Asian country.

“For these big Indonesian family businesses, as well as family offices, they’re familiar…