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Apple has reportedly begun a campaign of heavy discounting on its iPhone in China.
The markdowns — up to 2,300 yuan (about $320) on select iPhone models on the company’s Tmall site — come as Apple faces increased competition from local tech companies like Huawei, Reuters reported Monday (May 20). Last month, Huawei debuted its latest smartphone model, the Pura 70.
The sale — which lasts until May 28 — is larger than the one offered in February, when Apple was giving discounts of about half of its current offering, the report said. The previous discounts seem to have helped the tech giant offset…